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Market Opportunities

PRIMARY holders will get access to the platform in order to transform digital assets and NFTs in and out of virtual worlds. As a consequence, users can utilize digital real estate as collateral for loans. PRIMARY holders will borrow against a valuable piece of virtual land to acquire land in the physical world.

Market Overview

The booming real-estate rental market and a multibillion global property management market as well as the merging of real-estate with blockchain and crypto creates a high potential environment and marks a historical shift in the respective industries.

Through the disruptive impact of DeFi projects as well as NFTs and privacy protocols in 2021, consumers are pivoting from fully centralized platforms to decentralized ones because they introudced innovative solutions and streamlined processes.

The centralized alignment of the Proptech industry makes it an ideal environment for blockchain modernization endeavors. PRIMARY wants to play a leading role in shaping the future of the real estate industry.

At the forefront of next-generation Proptech companies, PRIMARY will operate in the high-energy real estate management sector and will surely convince the mainstream to follow the company into the virtual space.

Target Groups

One of PRIMARY’s unique advantages, aside from its appeal to early adopters, is the growing group of cryptocurrency enthusiasts over the past few years. Additionally, there are now users who want to shift their transactions from Fiat to crypto but don’t know how to best manage this shift in strategy.

More and more people are using blockchain wallets. The number has been almost doubling for more than a year while corporates like PayPal, Visa, and Mastercard are making cryptocurrency easily accessible to mainstream audiences. As a consequence, these numbers will skyrocket in the coming months and years.

In particular, early adopters and cryptocurrency enthusiasts belong to the group of users who are technically savvy and particularly open to new opportunities in relevant industries such as Proptech. They are dedicated to promoting the integration of blockchain technology and decentralization into mainstream business models.

In fact, there are also many landlords looking to get into crypto or further accumulate crypto, as their returns would have quadrupled in 2021 if they had received their rents in Bitcoin or Ethereum instead of fiat as early as 2020. On the other hand, tenants want to benefit from access to direct liquidity and from the possibilities of cross-border transactions with virtual currencies.

Last but not least PRIMARY having a real estate dApp at its core, also includes a first-of-its-kind marketplace for trading metaverse properties across different worlds.

Add PRY to your cryptocurrency portfolio

Benefit from multiple reward programs and stake your PRY either on Ethereum or Binance Smart Chain. Each of the staking programs offers different incentives in addition to the network’s liquidity provider fees. Choose between MetaMask on Uniswap, Bancor, and Pancakeswap to stake PRY.

Hold PRY for special benefits and discounts:

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