In addition to active community management targeting early adopters, the marketing strategy will include a range of both established and more creative marketing methods such as:
- Local and regional ambassadors, contributors and selcted users on a city basis and in certain cases per country
- Strategic partnerships with external service providers
- Over the period up to 2025, based on increasing acceptance, we will work together with high-ranking experts
- Standard methods of online marketing, including referral programs, PPC campaigns and paid advertising, loyalty rewards, SEO, roadshow conferences when possible, and advertising via leading social media influencers
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